Jessica Valencia Alvarado

Transforming complex data into actionable insights by blending analytics and research to empower smarter strategies and informed decisions.

My Approach

Holistic

I take an end-to-end approach to data, contributing to every stage: from methodology and research design to data collection, cleaning, and analysis. I believe in the power of both primary and secondary research to surface actionable insights and guide data-informed decisions. With curiosity, thoroughness, and intention, I collaborate closely with cross-functional teams to build thoughtful, streamlined strategies that align with project goals and maximize impact.

Human-Centered

Rather than taking data at face value, I dig into what’s beneath the numbers, uncovering the human stories, needs, and contexts they represent.

  • Software

    Proficiency in R, Python, NVivo, Qualtrics

  • 4+ Years of Experience

    Across industries such as Sports and Education

  • Languages

    Spanish and English Proficiency

IMSA and Michelin Partnership: Consumer Insight Strategy

Analyzed awareness trends of IMSA throughout its partnership with Michelin to identify shifts in brand recognition and uncover opportunities for strategic growth and audience engagement.

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Portfolio

SOGI Cognitive Study

Sexual orientation and gender identity (SOGI) cognitive study recruitment, data collection, cleaning and sentiment analysis reporting in both English and Spanish.

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NAF Survey Strategy Consulting

Led the survey and sampling framework redesign, aimed at improving alumni data quality, representativeness, and response rates for longitudinal research and marketing efforts.

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FAQ

  • Yes, I work across both. I have experience analyzing large datasets for trends and insights (quantitative) as well as designing and interpreting interviews, open-ended survey responses, and other narrative data (qualitative). I often integrate both approaches to provide a fuller picture of the story behind the data.

  • Yes, I work on both English and Spanish projects. I’ve conducted data analysis in both languages and have experience designing, translating, and reviewing survey materials on a federal level to ensure clarity and cultural relevance across audiences. This helps maintain consistency and accuracy from data collection through analysis.

  • Yes, I'm open to short- and long-term opportunities. Feel free to reach out through the contact form with project details.

Let’s Connect!