NAF Survey Strategy Consulting
Led the redesign of the survey and sampling framework for the National Academy Foundation (NAF) to strengthen alumni data quality, increase representativeness, and improve response rates for longitudinal research and marketing efforts.
IMSA and Michelin Partnership: Consumer Insight Strategy
Analyzed awareness trends of IMSA throughout its partnership with Michelin to identify shifts in brand recognition and uncover opportunities for strategic growth and audience engagement.
SOGI Cognitive Study
Co-led an end-to-end cognitive study exploring parents’ perspectives on the inclusion of sexual orientation and gender identity (SOGI) questions in the National Household Education Survey (NHES), with a focus on sentiment, comprehension, and response patterns.
